About Us

About Us

Q Fresh Trading W.L.L commands respect as a leading distributor and importer of fresh produce in QATAR. Our primary product range is wide and varied and we only import necessary produce demanded by the QATAR market and customers. We import through Air Freight, Sea Freight and through Road. All areas of our business are subject to continual review ensuring that Q Fresh Trading W.L.L maintains its position as a trusted fresh fruit importer and supplier. Aligned with strict quality management, handling procedures and links with trusted logistical providers we are able to ensure that our products arrive at destination in the very best conditions. Our stated objective is to grow the market through quality products, innovation and grower education.

Our Mission & Vision

Mission

is to be the leading fresh fruit and vegetable marketing and distribution company and to share a firm commitment to conduct all of our business affairs honestly, ethically and legally, and to act always in the best interests of our customers, our employees and our shareholders. We place extreme importance on quality, desire, dedication, integrity, perseverance and teamwork.

Vision

Global trend setting leader in the year round supply of quality fresh fruits and value added services for our partners so that we:

  • Strive towards new standards of excellence, to make us the business partners of choice
  • Continuously create wealth for our people
  • Aim to be source of pride and inspiration to our customers, suppliers, employees and the communities in which we operate

CORE VALUES

At Q Fresh Trading W.L.L, we believe customer satisfaction begins with the earth: the land from which the grower creates fine brands and fine produce that are key to our way of doing business.

We believe that integrity, trustworthiness and honesty are integral to who we are as a company, and so, we insist that at every stage of what we do, q fresh trading works in partnership with our suppliers,. We insist on ‘fair trade’ principles and ethical business practices that support even the smallest grower.

We also stipulate that the choice of produce we accept, and its delivery to the supermarket shelf and your customers’ tables, are all done to the highest ethical and quality standards.

It is this passion for getting things right and our refusal to compromise on quality that have established our reputation for nearly two decades.

Q Fresh Trading W.L.Lis a market leader in the fresh produce trade in Qatar. The company chose to focus on the domestic and GCC wholesale market of Fresh Fruits, Vegetables in view of the large and growing opportunity. The objective is to provide customers with high quality produce, which retain farm fresh properties and have enhanced shelf life and remove inefficiencies in the supply chain, and provide the quickest route from farm to fork.

Q Fresh Trading W.L.Lmaintains strong relationships with the most prestigious suppliers from across the globe to serve Fresh Fruits & Vegetable Industry.

Q Fresh Trading W.L.Lhave expanded the product lines which enables to move with the ever changing fresh produce industry and now import a wide variety of products from all over the globe including countries such as China, Australia, India,Pakistan,Italy, South Africa, Spain,Ukraine, Turkey, Eygypt, Jordan, Syria, Lebanon, Oman, UAE etc.

We aim to provide a top quality service with only the best quality produce sourced from farms around the globe. We are always looking to increase on our product availability lines and to source quality produce to create a year round supply for many of our products.

Our Clients